News 2022-01- 04: NDV Prevention in African Chickens: Outreach Animated Video
Engaging communities through outreach activities has been a critical component of the GIP-IL to increase smallholder poultry producers and breeders’ access to Newcastle disease virus (NDV) prevention and control measures. To enhance the awareness of NDV in Africa, the GIP team developed an outreach video through a partnership with Scientific Animations Without Borders (SAWBO). SAWBO creates and deploys educational animations using cell phones to engage diverse audiences, including low-literate learners. The produced video provides information to help smallholder farmers to learn basic concepts on NDV infection and simple actionable steps that are the key role of good poultry management to prevent NDV infection and keep their flocks healthy. The video targets hard-to-reach populations with no formal education levels. Currently, the animation is undergoing translation to Swahili, Twi, and a few of the local languages in Ghana's Northern and Upper East regions. The translated videos will be disseminated to networks of smallholder poultry producers in Ghana, Tanzania, and other countries. The implementation of these biosecurity steps is key in preventing NDV infection to safeguard food security and the livelihoods of smallholder poultry producers. https://youtu.be/DVKW9a4gCa0
SAWBO RAPID is funded by USAID through Feed the Future, the U.S. government’s global hunger and food security initiative. The program is managed by Michigan State University and Purdue University and is an associate awardee of the Feed the Future Innovation Lab for Legume Systems Research.